Job Title - Marketing Communications Manager - Level 2
Description - This role supports the Commercial Power Generation markets within the Power Systems Business Unit.
*** Power Generation markets are complex and require a strategic thinker with Marcom experience to be able to develop and execute strategic integrated marketing plans, support various key stakeholders and work cross functionally and regionally.
Responsible for creating the marketing strategy and objectives for the market segment(s) in line with the business objectives, as well as identifying and leading the execution of key tactics tied to the marcom objectives at a global scale. In control of the budget allocated to the tactical plan and responsible for forecast accuracy. This role requires understanding and experience of a broad range of tactical tools both current and experiential. Leads the reporting and metrics associated with the integrated marketing plan and is responsible for reporting back to the markets on all campaign activity.
Acts as a brand champion and custodian for the market segment(s), and develop, create and drive key messaging. Serve as the marketing communication lead for value package introductions lead for the programs within the market.
Has 3-5 years of experience in Marketing Communications and leading teams
Minimum of Bachelor's Degree
Hybrid; on-site attendance required once a week
*** Power Generation markets are complex and require a strategic thinker with Marcom experience to be able to develop and execute strategic integrated marketing plans, support various key stakeholders and work cross functionally and regionally.
Responsible for creating the marketing strategy and objectives for the market segment(s) in line with the business objectives, as well as identifying and leading the execution of key tactics tied to the marcom objectives at a global scale. In control of the budget allocated to the tactical plan and responsible for forecast accuracy. This role requires understanding and experience of a broad range of tactical tools both current and experiential. Leads the reporting and metrics associated with the integrated marketing plan and is responsible for reporting back to the markets on all campaign activity.
Acts as a brand champion and custodian for the market segment(s), and develop, create and drive key messaging. Serve as the marketing communication lead for value package introductions lead for the programs within the market.
Has 3-5 years of experience in Marketing Communications and leading teams
Minimum of Bachelor's Degree
Hybrid; on-site attendance required once a week